Kid Kustomers Essay Summary And Response

SUMMARY OF KIDS KUSTOMERS In Kid Kustomers, Eric Schlosser (2006) argues that American marketing and advertising companies have increasingly target children, and that this trend has expanded tremendously over the past couple of years. Nowadays parents are spoiling their children because they are feeling guilty for spending less time with them due to long hours at work. Children’s marketing has made a remarkable growth in recent years and those efforts are also ruling future consumption. Schlosser mentions an example of Joe Camel, a mascot of the camel cigarettes, which shows how appealing kids find cute animals in ad campaigns. Consequently that makes cigarettes attracting to even young people. Schlosser cites James McNeal, a marketing professor at Texas A&M University, who theorizes that children have different nagging styles in order to get their parents to buy them what they want. The author continues and explains that market researchers also

Part I


1. Reading and Responding to Arguments

Rhetoric and Persuasion

Critical Reading for Ideas and Organization

Identifying a Thesis

Responding to What You Read

A Sample Essay for Student Annotation

        Edward T. Hall, “Hidden Culture” (Anthropology)

Keeping a Reading Journal


Three Arguments for Critical Reading (in the Liberal Arts, Social Sciences and Sciences)          

        Roger Ebert, “Great Movies” (Film Criticism)

        Eric Schlosser, “Kid Kustomers” (Marketing)

        Loren Eiseley, “How Flowers Changed the World” (Botany)


2. Strategies for Arguing

Introduction to the Toulmin Model

Kinds of Claims

        Factual Claims

        Causal Claims

        Value Claims

        Policy Claims


        Methods of Defining Terms

        Extended Definition

        James Baldwin, "If Black English Isn't a Language, Then Tell Me What It Is"


3. Supporting Arguments

Using Evidence

        Testimony of Experts

        Examples from Personal Experience

        Hypothetical Cases



Understanding Warrants

        Underlying Assumptions

        Evaluating Types of Warrants

Considering the Audience

        The Rogerian Method

        The Toulmin Model


4. Arguing in the Disciplines

Inquiry in the Liberal Arts, Social Sciences, and Sciences

        Arguing in the Arts

        Arguing in Ethics

        Arguing in History

        Arguing in Social Sciences

        Arguing in the Law

        Arguing in Business

        Arguing in the Sciences

Three Arguments for Analysis

        Kenneth M. Stampp, “To Make Them Stand in Fear” (History)

        John M. Darley and Bibb Latane, “Why People Don’t Help in a Crisis” (Social Psychology)

        Arthur D. Hasler and James A. Larsen, “The Homing Salmon” (Ichthyology)


5. Reasoning in Inductive and Deductive Arguments

Methods of Reasoning

Inductive Reasoning

        By Means of Causal Generalization, Sampling, and Analogy

Deductive Reasoning

Logical Fallacies

A Sample Inductive Argument for Analysis

        Garret Hardin, “Lifeboat Ethics” (Ethics)

A Sample Deductive Argument for Analysis

        Milton Friedman, “The Social Responsibility of Business Is to Increase Its Profits” (Economics)


6. The Role of Language in Argument




Sample Essay for Analysis

        Mark Twain’s, “The Lowest Animal” (Literature)

Language and Persuasion

  The Ethical Dimension of Persuasion


        Intensifying and Downplaying

Two Short Arguments for Analysis

        Charles Sevilla, “The Case of the Non-Unanimous Jury” (Law)

        Robert E. Jones, “Justice Can Be Served Despite Dissenting Votes” (Law)


7. Writing and Refuting Arguments


Invention Strategies

Arriving at a Thesis

Making up an Outline

Writing the Introduction, the Middle, and the Conclusion


Writing the First Draft

        Revising and Rewriting Your Essay

Analyzing Someone Else’s Argument

        How to Analyze an Argument

Sample Annotated Essay

        Judith Ortiz Cofer, “The Myth of the Latin Woman” (Cultural Anthropology)

Identifying Your Thesis

Providing Evidence by Paraphrasing and Quoting

Sample Summary

        A Sample Student Essay, “Examining the Latina Stereotype” based on Cofer’s Essay

Refuting Arguments

        Analyzing an Argument and Inventing Your Own

        An Argument with a Student’s Refutation

Esther Vilar, “The Business World as a Hunting Ground” (Cultural Anthropology)

A Student’s Refutation of Vilar’s Essay, “Are Men Really the Slaves of Women?”


8. Reading and Analyzing Visual Texts

Elements of Design

Analyzing a Web site

Tables, Graphs, and Charts

Reading Images as Cultural Signs

Case Study for the Paper Clip Project

Techniques of Advertising

Portfolio of Ads to Analyze


9. Writing Arguments from Sources

Finding a Question to Answer

Using the Library

Using the On-line Computer Catalog

Using Periodical Indexes

Using Book Reviews, Newspaper Indexes and Abstracts, Field Research and Interviews

Using Computerized Data Bases

Evaluating Source Material

Drawing Up a Working Bibliography

Tips for Evaluating Electronic Sources

The Dangers of Undocumented Sources

Note-taking Procedures

Using Your Notes to Create an Outline

The Preliminary Thesis Statement

Creating the Rough Draft

Revising the Rough Draft into a Final Draft

Revising and Editing with a Computer

Preparing the Manuscript


The MLA Style of In-text Citation

Sample Research Paper in MLA Style


The APA Style of In-text Citation

Sample Research Paper in APA Style


Using the CSE Style to Document the Manuscript

Sample Research Paper in CSE Style



Part II




Art and Architecture

Richard Keller Simon, “The Shopping Mall and the Formal Garden”

Ethics and Bioethics

Hans Ruesch, “Slaughter of the Innocent”

Philip Wheelwright, “The Meaning of Ethics”


Fred Kaplan, “The End of History”


Lance Morrow, “Imprisoning Time in a Rectangle”


Helen Keller


Ursula Le Guin, “American SF and the Other”


Aaron Copland, “Film Music”

Philosophy and Religion

Jean Paul Sartre, “Existentialism”




American Studies

Philip Slater, “Want-Creation Fuels Americans’ Addictiveness”

Business and Marketing

Robert F. Hartley, “The Edsel: Marketing, Planning and Research Gone Awry”


Neil Postman and Steve Powers, “TV News as Entertainment”

Cultural Anthropology

Harold Miner, “Body Rituals of the Nacirema”


Thomas Robert Malthus, “The Principle of Population”


Nat Hentoff, “‘Speech Codes’ on the Campus and Problems of Free Speech"

Political Science

Daniela Deane, “The Little Emperors”

Martin Luther King, Jr., “I Have a Dream”


Stanley Milgram, “The Perils of Obedience”

Philip G. Zimbardo, “The Stanford Prison Experiment”


Gloria Steinem, “The Time Factor”





Charles Darwin, “From on the Origin of Species”

Robert Sapolsky, “Bugs in the Brain”

Eric Scigliano, , “Through the Eye of an Octopus”

Ecology and Environmental Studies

Elizabeth Kolbert, “Shishmaref, Alaska”

Joseph K. Skinner, “Big Mac and the Tropical Forests”


Donald A. Norman, “Emotional Robots”


Gina Kolata, “An Incident in Hong Kong”


Donald R. Griffin, “Wordy Apes”

Gunjan Sinha, “You Dirty Vole”

Genetics and Bioengineering

Carol Grunewald, “Monsters of the Brave New World”


George E. Vaillant, “We Should Retain the Disease Concept of Alcoholism”


Thor Heyerdahl, “How to Kill an Ocean”


Charles H. Townes, “Harnessing Light”

0 Thoughts to “Kid Kustomers Essay Summary And Response

Leave a comment

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *